In the ‘old days’ of press releases, PRs had to ‘snail mail’ a hard copy of a press release to newspapers around the world. Today, a press release doesn’t even have to touch the hands of a journalist. With the power of the internet, a PR can distribute a press release via their blog, website, or even through sites such as PRWeb. Darren Rowse, a PR professional and blogger, talks about how with the capabilities of the internet, a blog can now even include links. A word can be hyper linked to a website containing more information or a picture relevant to the press release. Not only that, but your press releases can be accessed by simple Google, Yahoo, and other search engines.
The best part? Well, besides the fact that your press release can now be accessed various ways online, the guidelines aren’t quite as strict. Rowse says that less and less “professionals” are needed to write press releases, because anyone can do it with some time and effort. The basic rules that Rowse suggests for web press releases are:
- Format correctly. Sorry-this one is a little aggravating but its a fact of PR life.
- Headline is VITAL. Your headline will be the deciding factor on whether or not anyone reads your press release. Take some time and think of a good one!!!
- Keep it short and sweet. Get to the point; a press release does not need to contain “fluff.”
To learn more about online press releases you can visit Darren Rowse’s blog at http://www.problogger.net/archives/2008/02/29/stand-out-the-power-of-the-press-release/.
To learn how to write an effective electronic news release visit http://ezinearticles.com/?Promoting-Your-Exhibition-Or-Event-With-Electronic-Press-Releases&id=470082.